AWS SES email marketing

Turn AWS SES into a real email marketing platform.

AWS SES is cheap, reliable, and powerful. It just doesn't give you anything resembling a marketing UI on its own. That's the part BYOMailer brings, right on top of your own SES account.

What AWS SES gives you

Extremely low sending cost (about $0.10 per 1,000 emails)
High deliverability and a mature sending reputation system
Your own dedicated or shared sending, under your AWS account
DKIM, SPF, and DMARC control on your own domains
Bounce, complaint, and delivery event streams via SNS
Scale that handles millions of emails without tier jumps

What AWS SES does not give you

No contact management, tags, lists, or custom fields
No newsletter or campaign UI
No sequences or lifecycle automations
No templates or reusable content blocks
No open, click, or deliverability analytics dashboard
No unsubscribe, preference, or suppression management UI

Why SaaS founders use SES for sending

SES is the cheapest reliable way to send email at scale. No per-subscriber tax, no send ceiling tied to your list size, and no shared-IP black box. You own the sending account, the domain, and the reputation. When email is tied to activation, retention, and revenue, that kind of ownership is worth far more than a bundled drag-and-drop suite you can't see inside.

How BYOMailer adds the marketing layer

Newsletters and campaigns

A real editor with templates, reusable blocks, and A/B testing on subject and body. No pasting raw HTML at midnight.

Contacts, tags, and lists

Manage contacts, custom fields, tags, and lists with import tooling, instead of storing rows in your own database.

Sequences and automations

Onboarding, lifecycle, reactivation, and product-update flows that branch on opens, clicks, and tags.

Analytics and event handling

Delivery, open, and click analytics with SES bounce and complaint events wired in and auto-suppressed to protect reputation.

Migration help by plan

Plan	Best for	Migration help
Solo	One technical founder testing BYOMailer	Self-serve import tools
Founder	One SaaS product, one founder	Contacts, tags/lists, 1 template, SES setup guidance
Growth	SaaS teams relying on email for revenue	Full migration for one product: contacts, templates, sequences, automations
Portfolio	Multiple products or brands	Multi-project migration, scoped during onboarding
Enterprise	Larger teams	Custom migration, dedicated support, dedicated infrastructure options

Frequently asked questions

Can you use AWS SES for email marketing?

Yes, but SES alone is only the sending layer. It has no campaign UI, contact management, automations, templates, or analytics. You need a marketing layer like BYOMailer on top of SES to actually run email marketing.

What does BYOMailer add to AWS SES?

BYOMailer adds the whole email marketing layer: newsletters, contacts, tags and lists, sequences, automations, templates, analytics, and bounce/complaint/unsubscribe handling. Your own SES account stays the sending infrastructure underneath it all.

Is AWS SES cheaper than a traditional ESP?

For most senders, dramatically. SES charges about $0.10 per 1,000 emails with no per-subscriber fee, so cost tracks sending volume instead of list size. BYOMailer adds a flat platform fee on top of that.

Do I keep control of my sender reputation with BYOMailer?

Yes. Because email sends through your own AWS SES account and your own verified domains, your DKIM/SPF/DMARC and sender reputation stay entirely under your control.

Do you help migrate my existing email marketing onto SES?

Yes, and we do it on every plan, not just the pricey ones. We help you move contacts, tags and lists, templates, sequences, automations, and your SES event handling setup.

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