BYOMailer vs Mailchimp
Mailchimp counts every contact on your list, including the ones who unsubscribed or stopped opening months ago. At 50K contacts you're paying $394/mo. At 100K it's $666. BYOMailer + SES handles the same volume for $139.
How many contacts do you have?
25,000
Mailchimp Standard
per month
$288.70
$3,464.40/yr
BYOMailer Founder
$49 plan + $10 SES
$59
$708/yr
You save
$229.70/mo
That's $2,756.40/yr back in your pocket. (80% less)
At 100K contacts, Mailchimp charges $666/mo. How many of those contacts still open your emails? You're paying full price for ghosts. BYOMailer only costs you when you actually hit send.
Mailchimp puts you on shared IPs with thousands of other senders. One bad actor tanks everyone's deliverability. With your own SES account, your reputation is entirely yours to build and protect.
Go over your contact limit and Mailchimp auto-charges you for extra blocks. At scale, one import batch can trigger hundreds in surprise charges. SES is pay-as-you-go with no overages.
Your SES account, your domain, your sending history stay with you no matter what. If you outgrow BYOMailer, your entire email infrastructure comes with you.
BYOMailer connects to your own Amazon SES account. You get SES deliverability and pricing with a proper marketing UI on top.
Counts ALL contacts including unsubscribed toward your bill
Prices shown are the "after promo" rate. The 50% discount expires.
Email send limits are 10x/12x/15x contacts depending on plan
Removed contacts can take up to 30 days to stop being billed
BYOMailer cost = flat plan fee + Amazon SES at $0.10/1,000 emails, assuming 4 emails per contact per month.
BYOMailer connects to your own Amazon SES account. You keep full control of your deliverability and stop paying the ESP tax.
Free to try. Send your first 25,000 emails before you subscribe.
Plenty of Mailchimp alternatives advertise flat pricing: a fixed monthly fee for unlimited subscribers. It's cheaper than Mailchimp counting every unsubscribed contact, but it's still a charge to store contacts. Your bill is set by how big your list is, not by how much you actually email it.
Sending through your own AWS SES flips that. SES charges $0.10 per 1,000 emails. You pay to send, not to store. A dormant 80,000-contact list costs almost nothing until you email it, and a small list you email daily still costs pennies. That's the difference no flat-rate plan can match. New to SES? Start with the AWS SES setup guide.
You should consider switching from Mailchimp to BYOMailer if you have a growing SaaS list, send product updates or lifecycle emails, and are tired of paying based on total contacts. BYOMailer makes more sense when your list is valuable, your sending volume is predictable, and you want your own SES account to become the sending infrastructure.
Do not switch to BYOMailer if you want a beginner-friendly all-in-one marketing suite, built-in social posting, ecommerce revenue attribution, paid newsletter monetization, or a platform that hides all infrastructure decisions from you. BYOMailer is for teams that value ownership, control, and lower sending cost more than having every possible marketing feature in one suite.
Moving from Mailchimp to BYOMailer usually means exporting your contacts, preserving tags/lists where possible, recreating your core templates, rebuilding your most important sequences and automations, and connecting your AWS SES account for sending. We help you make the move on every plan, not just the pricey ones.
We help you make the move on every plan, not just the pricey ones.
For a growing list, almost always. Mailchimp bills on total contacts (including unsubscribed and inactive ones), so the price climbs as your list grows. BYOMailer charges a flat plan fee and you pay AWS SES directly at about $0.10 per 1,000 emails, so cost tracks sending volume, not list size.
Yes for the core use cases. BYOMailer has sequences and automations for onboarding, lifecycle, product updates, and reactivation. It does not try to replace Mailchimp's broad small-business marketing suite (social posting, landing pages, ecommerce tooling).
Yes, and we help you do it on every plan. You export your contacts, we import them into BYOMailer with your custom fields mapped along the way.
Yes. BYOMailer supports tags, lists, and custom fields on every plan, and preserves them during migration when your Mailchimp export includes that data.
Yes. BYOMailer sends through your own AWS SES account. That is the whole point: you keep the low SES sending cost and own your sender reputation, while BYOMailer provides the marketing layer on top.
If you are brand new to email and do not want to touch AWS at all, Mailchimp is the gentler starting point. BYOMailer is built for technical SaaS founders and teams who want SES ownership and flat pricing.
Keep exploring
Create an account and connect your own AWS SES account in minutes.
Free to try. Send your first 25,000 emails before you subscribe.